Competitive intelligence uses many of the same techniques as market research but deploys them to answer highly targeted and specific questions, rather than to gain insight into broad market trends.
What is the role of knowledge management and how does it relate to competitive intelligence? Strategically, to gain foreknowledge of your competitor's plans and to plan your business strategy to countervail their plans. However, the professionals and companies for which they work do not use illegal methods.
Some corporations have competitive intelligence report directly to the CEO; in others, it is located in marketing or in research and development. Where does competitive intelligence fit within the strategic management system of the firm?
Facts on Demand Press, A bimonthly publication with articles by peers in the competitive intelligence profession. Even a receptionist can be an intelligence asset. How should competitive intelligence be used?
Whatever strategic framework the firm chooses to embrace for the management of its business, no one element remains more fundamental to competitive strategy than competitive intelligence.
But such easily accessible, widely disseminated information is only the start. However competitive intelligence is much more than this, as the ultimate aim is to lead to competitive advantage.
Fleisher suggests it is not distributed as widely as some forms of CI, which are also distributed to non-marketing decision-makers.
Analysis for Marketing Planning.
This organization was formed in as an association for corporate librarians and information professionals who have evolved beyond collecting and managing information, to provide examination of data that can help their organizations succeed.
Purchasers talk to suppliers, who know who is demanding what and when it is needed. It is the process of turning vast quantities of information into action.
Because of the research orientation of the job, people with library or information science backgrounds in the company are logical choices. What is Competitive Intelligence? These include the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records and public filings.
It is important to understand the difference between information and intelligence. Facts on Demand Press, Garrison, of Strategic and Competitive Intelligence Professionals, recommends comparative analysis.
Competitive intelligence is usually composed of five major areas of endeavor, and is performed under three main approaches in the CI framework:Competitive intelligence is, in part, an outgrowth of the military intelligence field.
Within corporations, it is a direct outgrowth, or evolution, of market research, which uses investigation (especially understanding the strategies, capabilities, and options of competitors or rivals) to examine the marketplace. Competitive intelligence systems help decision makers identify opportunities to improve the company or organization’s strategic position among competitors, customers, and suppliers.
Such systems rely upon heavily qualitative information and the intuition of decision makers. A competitive intelligence system that analyzes the vast amount of information available on competitors and industry bodies requires technology that can.
Competitive intelligence is the core of competitive strategy Why do evidently great organizations with great products, wise managers, and other successful strengths, go out of business? Economies of scale, the foundation on which big companies have based their dominance in.
A smart intelligence operation can serve as an early-warning system for disruptive changes in the competitive landscape, whether that change is a rival's new product or pricing strategy or the. Competitive intelligence systems help decision makers identify opportunities to improve the company or organization’s strategic position among competitors, customers, and suppliers.
Such systems rely upon heavily qualitative information and the intuition of decision makers.Download